Quick Steps for Validating side business ideas if you are in a full time job
(I recommend this for full time workers looking to build a side business)
Look at your own life, what are you price insensitive about? What do you spend money on even if you are broke?
What problem do you have in your life or your business that you wish someone would fix and you haven’t found a solution yet
Make a list of the top 10 and which ones whittle down to 5 by asking which you have the skillset for, or cannot outsource, or where lots of people are building a business in that category.
Interested in Building your own side . Try Signing Up for :
Who is the solution for? Make a List of 10 people you know that you believe have that problem and want it solved
Where can you go to find those 10 people, where online? And where offline? Make a list of those 10 places
Now get their attention and ask them questions that can help you verify if the problems you are purporting to solve is a problem that have and a problem that are looking for a cure for. Again make a list of 10 questions. Please please don’t ask they would you buy [Product A] from me question, people tend to want to be polite, they are most likely to say yes.
If the answers you get are not encouraging, try going upstream with the problem you are solving i.e. if your initial idea is selling educational games to kids, try selling to parents for their kinds instead and or alternatively take the learning from what the 10 people you talked to say their actual problem is and build a prototype